Author Posts

The Fine Line between Edgy and Offensive Advertising…And How to Avoid Crossing It

The Fine Line between Edgy and Offensive Advertising…And How to Avoid Crossing It Since its inception, advertising has pushed boundaries in an effort to capture the attention of its audiences and generate interest in its message. Sometimes that works great. And sometimes it completely backfires. The recent backlash to Pepsi’s commercial featuring Kylie Jenner is [...]

How to Avoid Killing Your Own Creative Process

How to Avoid Killing Your Own Creative Process Despite the fact that creatives and their clients both want the same thing—to deliver the best work on any given project—it can often feel like we’re battling against each other instead of playing on the same team. What many clients don’t realize is how important their role [...]

Facebook, Social Media, and the Cure for Internet Road Rage

As a full-time editor for a technology company, a freelance copywriter, and free-time blogger, I spend about 28 hours a day staring at a computer screen. Despite all that time, I tend to steer clear of social media sites because quite frankly, they make me hate people. Facebook® makes me hate my friends. Twitter® makes […]