advertising

The Fine Line between Edgy and Offensive Advertising…And How to Avoid Crossing It

The Fine Line between Edgy and Offensive Advertising…And How to Avoid Crossing It Since its inception, advertising has pushed boundaries in an effort to capture the attention of its audiences and generate interest in its message. Sometimes that works great. And sometimes it completely backfires. The recent backlash to Pepsi’s commercial featuring Kylie Jenner is [...]

Battle of the Breweries: Round One

Battle of the Breweries, Round 1 We’re pretty open about the fact that we love beer. And we’re stoked that Charleston’s seeing more and more kick-ass breweries open around town each year. So in true Schmoll Creative fashion, we’re hosting a digital Battle of the Breweries. Sixteen local breweries will compete in head-to-head match-ups, and [...]

Graphic Design – Using Fonts

Graphic design trends and standards are always changing, but creating graphics that follow recent trends for services and businesses can help to build successful advertisements and identities.  Some of the recent trends in graphic design include flat designs that follow the standards of minimalism, pages that have full images or videos in the background, grid [...]

Sk8 Charleston Poster

Occasionally quick and fun graphic design projects fall in my lap. I had the pleasure of doing some graphic design work on a poster for SK8 Charleston and the grand opening of the Charleston Skate Park. The Charleston Skate Park is amazing and put together so well. It's definitely a professional level skate park and [...]

Why Consumers Ignore You

Why Consumers Ignore You – For years your business has been pumping out traditional advertising and for years it has worked. Why bother changing up your marketing strategies now? Well, frankly, because it might not work as well anymore. After decades of coming face-to-face with traditional advertising, consumers are learning how to tune out commercials [...]

Creating Brand Loyalty

Creating Brand Loyalty – In simplest terms, brand loyalty means to build a strong base of customers who will keep returning to a business because they feel confident in the company’s products and services. They believe the business delivers on or even exceeds the claims featured in its advertising and promotional materials. These repeat customers […]