branding

Battle of the Breweries: FINAL ROUND

Battle of the Breweries, FINAL ROUND! The final round of the Battle of the Brewery Brands is HERE. We started with 16 Charleston-area breweries, which have competed head to head in the categories of design, copywriting, and online presence. For the final battle, we went to both breweries and judged them on the in-person experience…and [...]

#Branding: Why and How to Grow Your Following on Instagram

A few weeks ago, while grabbing dinner at Eli’s Table, I asked the server for his recommendations on appetizers. He pointed out one that was best for sharing, one that’s the restaurant’s specialty, and one that’s best for…wait for it…Instagram pics. Earlier this year, I also visited Miami for the first time. Specifically, I stayed [...]

Battle of the Breweries: Round One

Battle of the Breweries, Round 1 We’re pretty open about the fact that we love beer. And we’re stoked that Charleston’s seeing more and more kick-ass breweries open around town each year. So in true Schmoll Creative fashion, we’re hosting a digital Battle of the Breweries. Sixteen local breweries will compete in head-to-head match-ups, and [...]