graphic design

The Fine Line between Edgy and Offensive Advertising…And How to Avoid Crossing It

The Fine Line between Edgy and Offensive Advertising…And How to Avoid Crossing It Since its inception, advertising has pushed boundaries in an effort to capture the attention of its audiences and generate interest in its message. Sometimes that works great. And sometimes it completely backfires. The recent backlash to Pepsi’s commercial featuring Kylie Jenner is [...]

Battle of the Breweries: Round One

Battle of the Breweries, Round 1 We’re pretty open about the fact that we love beer. And we’re stoked that Charleston’s seeing more and more kick-ass breweries open around town each year. So in true Schmoll Creative fashion, we’re hosting a digital Battle of the Breweries. Sixteen local breweries will compete in head-to-head match-ups, and [...]

How to Avoid Killing Your Own Creative Process

How to Avoid Killing Your Own Creative Process Despite the fact that creatives and their clients both want the same thing—to deliver the best work on any given project—it can often feel like we’re battling against each other instead of playing on the same team. What many clients don’t realize is how important their role [...]

Graphic Design – Using Fonts

Graphic design trends and standards are always changing, but creating graphics that follow recent trends for services and businesses can help to build successful advertisements and identities.  Some of the recent trends in graphic design include flat designs that follow the standards of minimalism, pages that have full images or videos in the background, grid [...]

Sk8 Charleston Poster

Occasionally quick and fun graphic design projects fall in my lap. I had the pleasure of doing some graphic design work on a poster for SK8 Charleston and the grand opening of the Charleston Skate Park. The Charleston Skate Park is amazing and put together so well. It's definitely a professional level skate park and [...]