Open Sesame! Crafting Email Subject Lines that Intrigue and Convert
Ever seen an email subject line that’s so clever it makes you laugh out loud? Or how about one that’s so intriguing you cannot resist opening up the email to read further?
Subject lines play one of the most critical roles in getting your target audience to open and (hopefully) read your emails. They deserve a lot of thought and strategy.
Here are a few examples of email subject lines we love and why they’re so great.
Subject Line: Half a boy lost in California.
Brand: Louie’s Kids (nonprofit battling childhood obesity)
Why We Love It: Stopping power. This email was sharing the success of this organization’s summer camp for overweight children. Amazingly, once you know the story, it actually makes sense. But the shock of the subject line practically insists the reader open up to learn more.
Subject Line: Not Cool, Guys
Why We Love It: Brand voice. BuzzFeed has a distinct, recognizable tone. And it was able to communicate that tone clearly, even in this super-short subject line. Followers who enjoy BuzzFeed’s casual style are likely to open this email, as it feels like it’s coming from a friend.
Subject Line: 3 DAYS LEFT: VIPs save up to 70% OFF!
Why We Love It: Exclusivity + offer. Fabletics sells active wear for women and men. The brand’s VIP program allows members early access into sales and events online. This email subject line combines two components of a good email subject: a discount and exclusivity.
Subject Line: Uh-oh, your prescription is expiring
Brand: Warby Parker
Why We Love It: Sense of urgency. Timeliness is another key component of a good email subject line, and this one has it! Plus, it combines that timeliness with a relatable, conversational tone, further increasing the likelihood that someone will open it.
Subject Line: 28 ways to increase organic social traffic
Brand: Schmoll Creative
Why We Love It: One subject line strategy that rarely fails (if you have good email content) is to tell your audience exactly what they’ll get by opening the email. This subject line is clear and concise while still showcasing the value of clicking in to read more.
Are you struggling with email open rates? The team at Schmoll Creative can help! We have a stellar copywriter on hand who can help you improve your email opens and conversions.