Creative Inspiration: Our Top 5 Ads of 2017
Sometimes, what we all need is a little creative inspiration. Here are five of our favorite ads so far this year and why we love them. Enjoy!
1. Heineken, “Worlds Apart”:
After the Kylie Jenner Pepsi ad debacle, this ad was truly a breath of fresh air. We’re amazed at the thoughtfulness of it, the positive message, and how it well it was pulled off. Unlike recent similar ads, this one doesn’t feel forced, and even more incredibly, it ends with the message that differences are best discussed over a beer. Cheers!
2. New York Times, “The Truth Is Hard”:
Potent. Powerful. Timely. Accurate. This incredible and simplistic spot packs a ton into :30 by showing the truth as seen from both sides of politically polarized America. Ultimately it lands on a statement anyone can agree with…and ties it back to the brand.
3. Apple, “Appocalypse”:
Not surprisingly, the great Apple made it on our top five list with a video created for its Developers Conference, WWDC. This amusing and wildly creative ad shows an apocalyptic future that occurs when all the apps disappear. The pay-off is a thank-you to developers for making apps because “The world is depending on you.” Well done, Apple. Well done.
4: GE, “What If Millie Dresselhaus, Female Scientist, Was Treated Like a Celebrity”:
GE is crushing lately with some incredible ad spots that take a stand on critical issues, and this one is no different. In the 2:00 spot, we see a world where Millie Dresselhaus is treated like an A-list celebrity. The most impressive part of the spot is how seamlessly GE connects itself to the message.
5. Samsung, “Ostrich”:
An extension of Samsung’s Do What You Can’t campaign, this smile-inducing spot features virtual reality in a way that actually isn’t awkward. Continuing the same triumphant and daring feeling of the original ad, “The Rest of Us,” which aired during the Oscars, this ad actually explains the tagline better. And who doesn’t love a good animal commercial?