Schmoll Creative, Author at Schmoll Creative

Battle of the Breweries: Round One

May 31, 2017 By Schmoll Creative In advertising, branding, freelance, graphic design, logodesign, marketing 1 Comment

Battle of the Breweries, Round 1 We’re pretty open about the fact that we love beer. And we’re stoked that Charleston’s seeing more and more kick-ass breweries open around town each year. So in true Schmoll Creative fashion, we’re hosting a digital Battle of the Breweries. Sixteen local breweries will compete in head-to-head match-ups, and [...]

Why Working with Freelancers Is Seriously the Best

May 11, 2017 By Schmoll Creative In freelance, graphic design No Comments

Why Working with Freelancers Is Seriously the Best We may be biased, but at Schmoll Creative, we think working with freelancers has tons of perks. If you’re on the fence about going outside of an agency for creative services, consider these 10 advantages of working with freelancers. #1 SPEED: Compared to agencies, freelancers tend to [...]

Graphic Design – Using Fonts

March 15, 2017 By Schmoll Creative In advertising, branding, freelance, graphic design, logodesign, webdesign No Comments

Graphic design trends and standards are always changing, but creating graphics that follow recent trends for services and businesses can help to build successful advertisements and identities. Some of the recent trends in graphic design include flat designs that follow the standards of minimalism, pages that have full images or videos in the background, grid [...]

Sk8 Charleston Poster

March 11, 2017 By Schmoll Creative In advertising, freelance, graphic design, marketing No Comments

Occasionally quick and fun graphic design projects fall in my lap. I had the pleasure of doing some graphic design work on a poster for SK8 Charleston and the grand opening of the Charleston Skate Park. The Charleston Skate Park is amazing and put together so well. It's definitely a professional level skate park and [...]

How Do You Define a Good Logo Design?

February 3, 2017 By Schmoll Creative In branding, graphic design, logodesign, webdesign No Comments

Business owners looking to get in front of a larger audience of potential customers will want to ensure that they are constantly making the best impression possible. One way to look one’s best as a business or a brand is to ensure that time and effort is spent on a good logo design. Not being [...]

The First Step in Successful Small Business

March 9, 2016 By Schmoll Creative In branding, freelance, graphic design, logodesign No Comments

Logo Design - The First Step in Successful Small Business - One of the components of a successful business is logo design. The more familiar a logo becomes, the more people associate it with their own perceptions, which are often shaped by various forms of marketing. Without a familiar logo, a business can get lost [...]

Email Marketing

May 20, 2015 By Schmoll Creative In branding, freelance, graphic design, logodesign, marketing, webdesign No Comments

Email Marketing - Storytelling is the oldest form of marketing a product and email is a great marketing tool. Put them together and you have a powerful source that builds a lasting relationship with consumers. Email marketing is best at achieving a better response rate than any other online marketing tool. Its effectiveness has a [...]

Do You Need Mobile Design

February 19, 2015 By Schmoll Creative In branding, freelance, graphic design, logodesign, webdesign No Comments

Do You Really Need Mobile Web Design? - A question that gets asked all too often by business owners is starting to be answered more and more consistently with a deafening, "yes." Web design in general used to occupy this question. In the past, it wasn't totally non-sensical to question whether a website itself was [...]

Why Consumers Ignore You

December 19, 2014 By Schmoll Creative In advertising, branding, freelance, graphic design, logodesign, marketing, webdesign No Comments

Why Consumers Ignore You – For years your business has been pumping out traditional advertising and for years it has worked. Why bother changing up your marketing strategies now? Well, frankly, because it might not work as well anymore. After decades of coming face-to-face with traditional advertising, consumers are learning how to tune out commercials [...]

Creating Brand Loyalty

November 13, 2014 By Schmoll Creative In advertising, branding, freelance, graphic design, logodesign, marketing, webdesign No Comments

Creating Brand Loyalty – In simplest terms, brand loyalty means to build a strong base of customers who will keep returning to a business because they feel confident in the company’s products and services. They believe the business delivers on or even exceeds the claims featured in its advertising and promotional materials. These repeat customers […]