Genna Shelnutt, Author at Schmoll Creative

Four Insider Secrets to Working with Difficult Clients

April 28, 2016 By Genna Shelnutt In branding, freelance, graphic design, logodesign No Comments

Four Insider Secrets to Working with Difficult Clients - As a freelancer, I love my clients. Most of them have great ideas, value my input, provide thoughtful feedback, and pay their invoices on time. There is, however, the other type of client. The ones who fail to communicate clearly, don’t give enough time for a [...]

The Client’s Guide to Giving Good Feedback

February 19, 2016 By Genna Shelnutt In branding, freelance, graphic design No Comments

The Client’s Guide to Giving Good Feedback - Remember in college when you agonized over a major paper? You spent countless hours on it. Lost sleep. Wrote and rewrote and proofread and polished. Remember what it felt like when it came back covered in red pen marks? Edits and revisions and annotations bleeding from its [...]

Sale of Fail: The Freelancer’s Conundrum

January 5, 2016 By Genna Shelnutt In branding, freelance, graphic design, logodesign No Comments

Sale of Fail: The Freelancer’s Conundrum - Let's face it, creatives aren't salespeople. And there's a good reason for that. But for budding freelancers, selling is part of the gig. Selling you—your skillset, your ideas, your work—that’s how you win new clients. So here are a few tips on bringing in clients without selling your [...]

Facebook, Social Media, and the Cure for Internet Road Rage

March 24, 2014 By Genna Shelnutt In advertising, branding, freelance, graphic design, logodesign, marketing No Comments

As a full-time editor for a technology company, a freelance copywriter, and free-time blogger, I spend about 28 hours a day staring at a computer screen. Despite all that time, I tend to steer clear of social media sites because quite frankly, they make me hate people. Facebook® makes me hate my friends. Twitter® makes […]

It’s a New World; Try to Keep Up (#TTKU)

February 13, 2014 By Genna Shelnutt In advertising, branding, freelance, graphic design, logodesign No Comments

You may have heard that America’s favorite snowboarding red head, Shaun White, did not win his third consecutive Olympic gold medal in the men’s halfpipe event. In fact, he didn’t get a medal at all. Iouri Podladtchikov of Switzerland, however, did bring hold a shiny new gold coin necklace. What’s more interesting is that this [...]