advertising Archives - Schmoll Creative

Tips for the Stormiest Brainstorms

June 21, 2018 By Schmoll Creative In advertising, freelance, graphic design, logodesign, webdesign No Comments

Tips for the Stormiest Brainstorms Less than excited for another boring, time-sucking, bad-idea producing brainstorm? (Note: There are no bad ideas in brainstorming. As cringe-worthy as an idea might sound, bad ideas can spark brilliant ones.) But brainstorms don’t have to be dreadful. Keep them interesting and stormy with these tips. Ask people to come [...]

Five Grammar-Free Rules for Better Ad Copy

September 14, 2017 By Genna Shelnutt In advertising, branding, freelance, graphic design, marketing No Comments

Five Grammar-Free Rules for Better Ad Copy With Local Copywriter Genna Shelnutt I love a grammar rule, but you don’t have read the Chicago Manual of Style for fun in order to write effective advertising copy. Don’t believe me? Give these five grammar-free rules a shot in your next ad. (Trust me, your readers will [...]

Battle of the Breweries: FINAL ROUND

August 30, 2017 By Schmoll Creative In advertising, branding, freelance, graphic design, marketing 2 Comments

Battle of the Breweries, FINAL ROUND! The final round of the Battle of the Brewery Brands is HERE. We started with 16 Charleston-area breweries, which have competed head to head in the categories of design, copywriting, and online presence. For the final battle, we went to both breweries and judged them on the in-person experience…and [...]

Creative Inspiration: Our Top 5 Ads of 2017

August 11, 2017 By Genna Shelnutt In advertising, branding, freelance, marketing No Comments

Creative Inspiration: Our Top 5 Ads of 2017 Sometimes, what we all need is a little creative inspiration. Here are five of our favorite ads so far this year and why we love them. Enjoy! 1. Heineken, “Worlds Apart”: After the Kylie Jenner Pepsi ad debacle, this ad was truly a breath of fresh air. [...]

Battle of the Breweries: Round Three

July 31, 2017 By Schmoll Creative In advertising, branding, freelance, graphic design, webdesign No Comments

Battle of the Breweries: Round 3 Who’s ready for Round 3 of the Battle of the Brewery Brands? We’ve gone from 16 craft-y contenders down to the final frothy four. In this round, we’re reviewing the breweries’ websites and social media properties to see which ones are maximizing their use of the digital space. Round [...]

#Branding: Why and How to Grow Your Following on Instagram

July 28, 2017 By Genna Shelnutt In advertising, branding, freelance, graphic design, logodesign No Comments

A few weeks ago, while grabbing dinner at Eli’s Table, I asked the server for his recommendations on appetizers. He pointed out one that was best for sharing, one that’s the restaurant’s specialty, and one that’s best for…wait for it…Instagram pics. Earlier this year, I also visited Miami for the first time. Specifically, I stayed [...]

Five Ways to Build a Social Brand from Scratch

July 26, 2017 By Genna Shelnutt In advertising, branding, freelance, marketing No Comments

Five Ways to Build a Social Brand from Scratch With Local Expert Sarah Kronemeyer With 10 years of experience in the digital marketing and media industry, Sarah Kronemeyer is a local expert on the social space. In the past year alone, Sarah has managed the social media strategy for a wide range of brands, delivering [...]

Battle of the Breweries: Round Two

June 30, 2017 By Schmoll Creative In advertising, branding, freelance, graphic design, logodesign, marketing No Comments

Battle of the Breweries, Round 2 This is the much-anticipated Round 2 of the Battle of the Brewery Brands. In Round 1, we went from 16 local breweries down to 8 based on logo/bottle design. This round, the eight remaining contenders will compete head to head as we take a look at beer names and [...]

Responsive Web Design & WordPress

June 28, 2017 By Schmoll Creative In advertising, branding, freelance, graphic design, webdesign No Comments

What is Responsive Web Design? Responsive web design enables the development of websites that can be viewed using a number of devices including smart phones, tablets laptops and desktops. This enables the user to have an awesome viewing experience with easy reading and navigation. A site thus designed ensures that it adapts to the viewing [...]

The Fine Line between Edgy and Offensive Advertising…And How to Avoid Crossing It

June 27, 2017 By Genna Shelnutt In advertising, freelance, graphic design, marketing No Comments

The Fine Line between Edgy and Offensive Advertising…And How to Avoid Crossing It Since its inception, advertising has pushed boundaries in an effort to capture the attention of its audiences and generate interest in its message. Sometimes that works great. And sometimes it completely backfires. The recent backlash to Pepsi’s commercial featuring Kylie Jenner is [...]