advertising Archives - Page 2 of 3

Battle of the Breweries: Round One

May 31, 2017 By Schmoll Creative In advertising, branding, freelance, graphic design, logodesign, marketing 1 Comment

Battle of the Breweries, Round 1 We’re pretty open about the fact that we love beer. And we’re stoked that Charleston’s seeing more and more kick-ass breweries open around town each year. So in true Schmoll Creative fashion, we’re hosting a digital Battle of the Breweries. Sixteen local breweries will compete in head-to-head match-ups, and [...]

Open Sesame! Crafting Email Subject Lines that Intrigue and Convert

May 18, 2017 By Genna Shelnutt In advertising, branding, freelance, marketing No Comments

Open Sesame! Crafting Email Subject Lines that Intrigue and Convert Ever seen an email subject line that’s so clever it makes you laugh out loud? Or how about one that’s so intriguing you cannot resist opening up the email to read further? Subject lines play one of the most critical roles in getting your target [...]

The Science behind the Art of Creativity

April 12, 2017 By Genna Shelnutt In advertising, branding, freelance, graphic design, logodesign, marketing No Comments

The Science behind the Art of Creativity Think of the last time you had a brilliant idea. In the moment right before that idea came to exist, your mind shut down everything else. Why? This allows the problem-solver to block everything else out and look inward to find and retrieve subconscious ideas. Scientist have named [...]

Graphic Design – Using Fonts

March 15, 2017 By Schmoll Creative In advertising, branding, freelance, graphic design, logodesign, webdesign No Comments

Graphic design trends and standards are always changing, but creating graphics that follow recent trends for services and businesses can help to build successful advertisements and identities. Some of the recent trends in graphic design include flat designs that follow the standards of minimalism, pages that have full images or videos in the background, grid [...]

Sk8 Charleston Poster

March 11, 2017 By Schmoll Creative In advertising, freelance, graphic design, marketing No Comments

Occasionally quick and fun graphic design projects fall in my lap. I had the pleasure of doing some graphic design work on a poster for SK8 Charleston and the grand opening of the Charleston Skate Park. The Charleston Skate Park is amazing and put together so well. It's definitely a professional level skate park and [...]

Why Consumers Ignore You

December 19, 2014 By Schmoll Creative In advertising, branding, freelance, graphic design, logodesign, marketing, webdesign No Comments

Why Consumers Ignore You – For years your business has been pumping out traditional advertising and for years it has worked. Why bother changing up your marketing strategies now? Well, frankly, because it might not work as well anymore. After decades of coming face-to-face with traditional advertising, consumers are learning how to tune out commercials [...]

Creating Brand Loyalty

November 13, 2014 By Schmoll Creative In advertising, branding, freelance, graphic design, logodesign, marketing, webdesign No Comments

Creating Brand Loyalty – In simplest terms, brand loyalty means to build a strong base of customers who will keep returning to a business because they feel confident in the company’s products and services. They believe the business delivers on or even exceeds the claims featured in its advertising and promotional materials. These repeat customers […]

Hire a Graphic Designer

October 21, 2014 By Schmoll Creative In advertising, branding, freelance, graphic design, logodesign, marketing, webdesign No Comments

Hire a Graphic Designer –Whether it’s an outdoor sign, a printed piece or your online presence, the graphic design associated with your company is often the first thing that customers see. For this reason, it is singularly important that you find a professional design company to help you develop this presence across all your marketing […]

Building a Brand Strategy

September 4, 2014 By Schmoll Creative In advertising, branding, freelance, graphic design, logodesign No Comments

Building a Brand Strategy –Business owners spend time, money and effort into building their brand. Their logo has attained a certain amount of recognition and their brand means something. For the small business owner, having a strong brand is important for a lot of reasons but the main reason a strong brand is important is […]

Johns Island Farmers Market

August 6, 2014 By Schmoll Creative In advertising, branding, freelance, graphic design, marketing, webdesign No Comments

CHARLESTON, S.C. –The Homegrown Johns Island Farmers Market launched a new and improved website (www.johnsislandfarmersmarket.com) on Monday thanks to a little help from a local creative design studio. Kevin Schmoll of Schmoll Creative, who is also based on Johns Island, donated his time and talents to the group. “I wanted to directly support someone in [...]