freelance

Battle of the Breweries: FINAL ROUND

Battle of the Breweries, FINAL ROUND! The final round of the Battle of the Brewery Brands is HERE. We started with 16 Charleston-area breweries, which have competed head to head in the categories of design, copywriting, and online presence. For the final battle, we went to both breweries and judged them on the in-person experience…and [...]

#Branding: Why and How to Grow Your Following on Instagram

A few weeks ago, while grabbing dinner at Eli’s Table, I asked the server for his recommendations on appetizers. He pointed out one that was best for sharing, one that’s the restaurant’s specialty, and one that’s best for…wait for it…Instagram pics. Earlier this year, I also visited Miami for the first time. Specifically, I stayed [...]

The Fine Line between Edgy and Offensive Advertising…And How to Avoid Crossing It

The Fine Line between Edgy and Offensive Advertising…And How to Avoid Crossing It Since its inception, advertising has pushed boundaries in an effort to capture the attention of its audiences and generate interest in its message. Sometimes that works great. And sometimes it completely backfires. The recent backlash to Pepsi’s commercial featuring Kylie Jenner is [...]