freelance Archives - Page 2 of 5

Battle of the Breweries: Round Two

June 30, 2017 By Schmoll Creative In advertising, branding, freelance, graphic design, logodesign, marketing No Comments

Battle of the Breweries, Round 2 This is the much-anticipated Round 2 of the Battle of the Brewery Brands. In Round 1, we went from 16 local breweries down to 8 based on logo/bottle design. This round, the eight remaining contenders will compete head to head as we take a look at beer names and [...]

Responsive Web Design & WordPress

June 28, 2017 By Schmoll Creative In advertising, branding, freelance, graphic design, webdesign No Comments

What is Responsive Web Design? Responsive web design enables the development of websites that can be viewed using a number of devices including smart phones, tablets laptops and desktops. This enables the user to have an awesome viewing experience with easy reading and navigation. A site thus designed ensures that it adapts to the viewing [...]

The Fine Line between Edgy and Offensive Advertising…And How to Avoid Crossing It

June 27, 2017 By Genna Shelnutt In advertising, freelance, graphic design, marketing No Comments

The Fine Line between Edgy and Offensive Advertising…And How to Avoid Crossing It Since its inception, advertising has pushed boundaries in an effort to capture the attention of its audiences and generate interest in its message. Sometimes that works great. And sometimes it completely backfires. The recent backlash to Pepsi’s commercial featuring Kylie Jenner is [...]

Battle of the Breweries: Round One

May 31, 2017 By Schmoll Creative In advertising, branding, freelance, graphic design, logodesign, marketing 1 Comment

Battle of the Breweries, Round 1 We’re pretty open about the fact that we love beer. And we’re stoked that Charleston’s seeing more and more kick-ass breweries open around town each year. So in true Schmoll Creative fashion, we’re hosting a digital Battle of the Breweries. Sixteen local breweries will compete in head-to-head match-ups, and [...]

Open Sesame! Crafting Email Subject Lines that Intrigue and Convert

May 18, 2017 By Genna Shelnutt In advertising, branding, freelance, marketing No Comments

Open Sesame! Crafting Email Subject Lines that Intrigue and Convert Ever seen an email subject line that’s so clever it makes you laugh out loud? Or how about one that’s so intriguing you cannot resist opening up the email to read further? Subject lines play one of the most critical roles in getting your target [...]

Why Working with Freelancers Is Seriously the Best

May 11, 2017 By Schmoll Creative In freelance, graphic design No Comments

Why Working with Freelancers Is Seriously the Best We may be biased, but at Schmoll Creative, we think working with freelancers has tons of perks. If you’re on the fence about going outside of an agency for creative services, consider these 10 advantages of working with freelancers. #1 SPEED: Compared to agencies, freelancers tend to [...]

How to Avoid Killing Your Own Creative Process

April 27, 2017 By Genna Shelnutt In freelance, graphic design No Comments

How to Avoid Killing Your Own Creative Process Despite the fact that creatives and their clients both want the same thing—to deliver the best work on any given project—it can often feel like we’re battling against each other instead of playing on the same team. What many clients don’t realize is how important their role [...]

Love Your Logo: Seven Secrets for Success

April 19, 2017 By Genna Shelnutt In branding, freelance, graphic design, logodesign No Comments

Love Your Logo: Seven Secrets for Success When it comes to a brand logo, the design itself may seem quite simple. But logos are actually one of the most time-consuming and critical design projects for any business. Think of logos you know by heart: the golden arches, the Nike swoosh, the bitten apple, the green [...]

The Science behind the Art of Creativity

April 12, 2017 By Genna Shelnutt In advertising, branding, freelance, graphic design, logodesign, marketing No Comments

The Science behind the Art of Creativity Think of the last time you had a brilliant idea. In the moment right before that idea came to exist, your mind shut down everything else. Why? This allows the problem-solver to block everything else out and look inward to find and retrieve subconscious ideas. Scientist have named [...]

Graphic Design – Using Fonts

March 15, 2017 By Schmoll Creative In advertising, branding, freelance, graphic design, logodesign, webdesign No Comments

Graphic design trends and standards are always changing, but creating graphics that follow recent trends for services and businesses can help to build successful advertisements and identities. Some of the recent trends in graphic design include flat designs that follow the standards of minimalism, pages that have full images or videos in the background, grid [...]