logodesign Archives - Page 2 of 3

The First Step in Successful Small Business

March 9, 2016 By Schmoll Creative In branding, freelance, graphic design, logodesign No Comments

Logo Design - The First Step in Successful Small Business - One of the components of a successful business is logo design. The more familiar a logo becomes, the more people associate it with their own perceptions, which are often shaped by various forms of marketing. Without a familiar logo, a business can get lost [...]

Sale of Fail: The Freelancer’s Conundrum

January 5, 2016 By Genna Shelnutt In branding, freelance, graphic design, logodesign No Comments

Sale of Fail: The Freelancer’s Conundrum - Let's face it, creatives aren't salespeople. And there's a good reason for that. But for budding freelancers, selling is part of the gig. Selling you—your skillset, your ideas, your work—that’s how you win new clients. So here are a few tips on bringing in clients without selling your [...]

Email Marketing

May 20, 2015 By Schmoll Creative In branding, freelance, graphic design, logodesign, marketing, webdesign No Comments

Email Marketing - Storytelling is the oldest form of marketing a product and email is a great marketing tool. Put them together and you have a powerful source that builds a lasting relationship with consumers. Email marketing is best at achieving a better response rate than any other online marketing tool. Its effectiveness has a [...]

Do You Need Mobile Design

February 19, 2015 By Schmoll Creative In branding, freelance, graphic design, logodesign, webdesign No Comments

Do You Really Need Mobile Web Design? - A question that gets asked all too often by business owners is starting to be answered more and more consistently with a deafening, "yes." Web design in general used to occupy this question. In the past, it wasn't totally non-sensical to question whether a website itself was [...]

Why Consumers Ignore You

December 19, 2014 By Schmoll Creative In advertising, branding, freelance, graphic design, logodesign, marketing, webdesign No Comments

Why Consumers Ignore You – For years your business has been pumping out traditional advertising and for years it has worked. Why bother changing up your marketing strategies now? Well, frankly, because it might not work as well anymore. After decades of coming face-to-face with traditional advertising, consumers are learning how to tune out commercials [...]

Creating Brand Loyalty

November 13, 2014 By Schmoll Creative In advertising, branding, freelance, graphic design, logodesign, marketing, webdesign No Comments

Creating Brand Loyalty – In simplest terms, brand loyalty means to build a strong base of customers who will keep returning to a business because they feel confident in the company’s products and services. They believe the business delivers on or even exceeds the claims featured in its advertising and promotional materials. These repeat customers […]

Hire a Graphic Designer

October 21, 2014 By Schmoll Creative In advertising, branding, freelance, graphic design, logodesign, marketing, webdesign No Comments

Hire a Graphic Designer –Whether it’s an outdoor sign, a printed piece or your online presence, the graphic design associated with your company is often the first thing that customers see. For this reason, it is singularly important that you find a professional design company to help you develop this presence across all your marketing […]

Building a Brand Strategy

September 4, 2014 By Schmoll Creative In advertising, branding, freelance, graphic design, logodesign No Comments

Building a Brand Strategy –Business owners spend time, money and effort into building their brand. Their logo has attained a certain amount of recognition and their brand means something. For the small business owner, having a strong brand is important for a lot of reasons but the main reason a strong brand is important is […]

Writeamuck.com

April 10, 2014 By Schmoll Creative In advertising, branding, freelance, graphic design, logodesign, marketing No Comments

Our wonderful copywriter Genna Shelnutt has a blog that was featured on Freshly Pressed. Way to go!

Facebook, Social Media, and the Cure for Internet Road Rage

March 24, 2014 By Genna Shelnutt In advertising, branding, freelance, graphic design, logodesign, marketing No Comments

As a full-time editor for a technology company, a freelance copywriter, and free-time blogger, I spend about 28 hours a day staring at a computer screen. Despite all that time, I tend to steer clear of social media sites because quite frankly, they make me hate people. Facebook® makes me hate my friends. Twitter® makes […]