Creating Brand Loyalty – In simplest terms, brand loyalty means to build a strong base of customers who will keep returning to a business because they feel confident in the company’s products and services. They believe the business delivers on or even exceeds the claims featured in its advertising and promotional materials. These repeat customers […]
Hire a Graphic Designer –Whether it’s an outdoor sign, a printed piece or your online presence, the graphic design associated with your company is often the first thing that customers see. For this reason, it is singularly important that you find a professional design company to help you develop this presence across all your marketing […]
Building a Brand Strategy –Business owners spend time, money and effort into building their brand. Their logo has attained a certain amount of recognition and their brand means something. For the small business owner, having a strong brand is important for a lot of reasons but the main reason a strong brand is important is […]
Our wonderful copywriter Genna Shelnutt has a blog that was featured on Freshly Pressed. Way to go!
As a full-time editor for a technology company, a freelance copywriter, and free-time blogger, I spend about 28 hours a day staring at a computer screen. Despite all that time, I tend to steer clear of social media sites because quite frankly, they make me hate people. Facebook® makes me hate my friends. Twitter® makes […]
