Creating Brand Loyalty – In simplest terms, brand loyalty means to build a strong base of customers who will keep returning to a business because they feel confident in the company’s products and services. They believe the business delivers on or even exceeds the claims featured in its advertising and promotional materials. These repeat customers […]
Hire a Graphic Designer –Whether it’s an outdoor sign, a printed piece or your online presence, the graphic design associated with your company is often the first thing that customers see. For this reason, it is singularly important that you find a professional design company to help you develop this presence across all your marketing […]
Our wonderful copywriter Genna Shelnutt has a blog that was featured on Freshly Pressed. Way to go!
As a full-time editor for a technology company, a freelance copywriter, and free-time blogger, I spend about 28 hours a day staring at a computer screen. Despite all that time, I tend to steer clear of social media sites because quite frankly, they make me hate people. Facebook® makes me hate my friends. Twitter® makes […]
OH GHEEZ. Another marketing buzz phase I’ll have to learn and be able to regurgitate sometime again in the future? But hey, what is it exactly? Maybe you heard all the buzz surrounding Pharrell William’s fashionable but tall brown park ranger hat he wore at the Grammys? Someone on twitter joked that it resembled the […]