The campaign used local imagery and landscape to promote the county and its attractions. Print ads featured on billboards and newspaper ads used bright colors and strong lines to create an adventurous feeling. Digital ads featured interactive videos, geotagged images, and scrolling organic content powered by a microsite with vibrant visuals. These digital experiences built an immersive storytelling experience for potential visitors. Additionally, I created an interactive map highlighted attractions within the county, relevant events or festivals, as well as food and drink options. The goal of the campaign was to represent the beauty, adventure, and culture of Jackson County and make it a destination for potential visitors.