Graphic design trends and standards are always changing, but creating graphics that follow recent trends for services and businesses can help to build successful advertisements and identities. Some of the recent trends in graphic design include flat designs that follow the standards of minimalism, pages that have full images or videos in the background, grid layouts with options laid out in colorful, geometric shapes (allowing for easy searching on the site), and a strong emphasis on typefaces and fonts.
Both typefaces and fonts are important in graphic design and create a strong, successful advertisement or identity that brings in viewers and customers, but the two are not synonymous. Historically (when lettering was created with plates of metal and ink), a typeface referred to a particular style of lettering, such as Arial or Times New Roman. A font referred to differing styles of the same typeface. This can include the size of the typeface or changing it to bold or italics. Emphasizing the lettering of a particular advertisement in graphic design can really “make or break it,” and a focus on typeface and font has become a staple in modern graphic design. Small business owners can really grow their business by utilizing the typeface and font trends that are becoming more and more popular in contemporary advertising.
There are many things to consider when it comes to typeface and font. One thing to think about is whether or not the typeface offers several different options when it comes to style and size (thick, thin, bold, etc.). The advertisement will appear too “busy” or chaotic if it contains several different typefaces, so choosing a typeface with several different font options allows for the advertisement to appear unified while also having some varying weights and styles. It’s also important to consider what a font would communicate to an audience of viewers and customers. Business owners have to consider whether or not the font they choose is communicating professionalism and trends in the industry or if it is communicating silliness, etc. While emphasized typefaces can catch the attention of potential customers, that can be done with weight and style rather than overwhelming typefaces that serve as a distraction.
Another aspect to consider when it comes to typeface and font is the size of uppercase letters in reference to lowercase letters. Smaller lowercase letters might look good up close, but business owners have to take into consideration that their advertisements may not be right up close to their viewers and customers when they see it. Businesses need to make sure that their advertisements are easy to read, establishing an identity that expresses a bold and successful vibe. Readability is of utmost importance when it comes to typeface and font, and ensuring that customers can easily read and understand the advertisement is key for communicating a sense of professionalism for a business. Some fonts have numbers and letters that look very similar, such as “I,” “L,” and “1.” Using fonts like this and putting them next to each other make the words very difficult to read, creating an advertisement that is confusing and difficult to understand.
There are many options available for graphic designers and small business owners to choose from. When working to further a business, choose a typeface and font wisely and focus on a size that lends itself to readability and simplicity so the viewers aren’t bombarded with distractions. Emphasizing typeface and font can help grow businesses and establish a strong identity
What fonts are you using this year? Share in a comment.