Business owners looking to get in front of a larger audience of potential customers will want to ensure that they are constantly making the best impression possible. One way to look one’s best as a business or a brand is to ensure that time and effort is spent on a good logo design. Not being a specialist in graphic design, one might wonder what the components of excellent logo design are and what are some telltale signs of slip-shod logo work.
One excellent indicator that you are looking at an upscale logo is the fact that is it built on a vector graphic platform. This might sound like “mumbo-jumbo” to you but what it essentially means is that the image you see is built using shapes, rather than pixels. Designers that create vector graphic logos are usually more advanced and typically have invested hundreds if not thousands of dollars in software and hardware to be able to craft a custom logo made with vector graphics. The alternative is a rougher logo look that lacks the ability to scale up and down in size as cleanly and neatly as the vector graphic version.
Another excellent telltale sign for when you are looking at a good logo design is whether or not it adheres to basic, fundamental design principles. The “touch-and-feel” way of knowing if this is the case for a given logo is by determining if a given logo looks aesthetically correct to one’s own sense of style. Granted, this is a completely subjective method of appraisal, yet it remains relatively accurate. Space, form, consistency, color and clarity are but a few of the main considerations for the professional designer to make sure a final logo product ends up adhering to the fundamental design principles necessary to ensure a pleasing visual appearance.
Before getting all bent out of shape about a logo meeting every single design principle under the sun, one must make sure it can serve the functions necessary for the business’ optimum functioning. The logo is to serve the business, not the other way around. An excellent logo can serve the brand in a variety of settings. If the logo is for a shoe company, it would have to look good not only on shoes, but perhaps also on socks, blimps and billboards. Versatility is a huge component of an excellent logo design. Proper considerations about eventual logo use cases can come into play and shed light on potential design direction for a brand’s logo.
A quick pro-tip with striving for good logo design is to avoid including actual pictures, images of complicated detail in your logo. Simplicity often wins the day and actually can optimize profitability in many cases. The important consideration is to make sure that the logo be recognizable and accurately portrays the product or service offered by your brand.
The effect of any brand’s marketing effort will have a lot to do with how visually appealing their brand messaging is, on a regular basis, across a variety of medium. Logos are the front-and-center aspect of a brand that can’t be ignored or apologized for.