Medical University of South Carolina

The MUSC campaign was created awareness for the hospital’s network of primary care doctors and used direct mail postcards as one of its marketing strategies. This campaign was designed to let the public know about the benefits of having a primary care doctor, as well as the different services that MUSC’s network of doctors can provide. The postcards featured information about the various primary care doctors in the MUSC network, as well as how to contact them for appointments.

Print / Direct Mail

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