Sweetgrass Event Center

Building the Brand

Sweetgrass Event Center

I was hired to develop the Sweetgrass Event Center brand from the ground up. Sweetgrass Event Center offers unique, affordable, and flexible event space to create unforgettable moments in one of the most desired cities in the world. I developed the brand positioning, unique logo, and a modern website. The Sweetgrass brand needed to evoke the feeling of a luxurious, yet approachable event space where people could come together to create unforgettable memories. I worked hard to create a logo and website that conveyed this feeling, and I’m proud of the results. The event center has seen great success since its launch, and I’m excited to have played a part in its story.

Project Role: Brand Development, Logo Design, and Graphic Design.

Building the Brand

Brand Positioning

Life is made up of a series of moments—of snapshots in time. And it’s the ones you remember that ultimately matter most. So when it comes to life’s bigger events—from weddings and anniversaries to baby showers and holiday affairs—you need a venue that’s as memorable as the moment itself.

Nestled between the lulling shores of Sullivan’s Island and the cobblestone streets of historic downtown Charleston is Sweetgrass Event Center. With three distinct event spaces, Sweetgrass Event Center embodies the charm, tranquility, and hospitality of the Holy City—from the towering windows and striking marble aisle in our grand hall to the lush gardens and serene wildlife in our courtyard.

Whether you’re hosting an intimate wedding ceremony or a 200-person corporate offsite, Sweetgrass Event Center offers flexible spaces, elegant décor, and easy accessibility. And our gracious and professional staff is ready and willing to accommodate your every need. You can work with our five-star events catering team—or use your own, take advantage of our advanced AV technology, and rest easy knowing your event will be truly unforgettable.

Just tell us your needs, your budget, your vision. We’ll do the rest.

Single Differentiating Brand Idea:

Sweetgrass Event Center offers unique, affordable, and flexible event space to create unforgettable moments in one of the most desired cities in the world.

Tagline Options:

Sweetgrass Event Center
Rise to any occasion.

Sweetgrass Event Center
Charleston charm. Affordable affairs.

Sweetgrass Event Center
Create your moment.

Charleston charm. Affordable affairs.

Sweetgrass Event Center
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All creative work was done by Kevin Schmoll. All rights reserved.
All other copyrights and trademarks are the property of their respective owners.
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I'm available for freelance and fulltime opportunities.

Technical proficient in Adobe Photoshop, Adobe Illustrator, Adobe InDesign. Sketch, Figma, ProCreate, Affinity Designer, WordPress, HTML and WooCommerce.

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