Viscid Surf

A 360-degree brand development project from the ground up. Viscid Surf started as an idea and I developed it into a thriving brand. I created a fresh logo, mobile friendly e-commerce website, package design, apparel and everything in between.

Project Role: Brand Development, Logo Design, UX/UI, Ecommerce, Graphic Design, and Package Design.

Building the Brand

Hand-Poured + Organic Surf Wax

For summer seekers, wave catchers. For those who feel right at home in the middle of the ocean. For the ones who never stop hunting for that perfect wave. Who appreciate a labor of love, and support businesses built on passion and perseverance…this is your surf wax.

Based in sunny Charleston, South Carolina, Viscid Surf was brought to life based on the idea that there’s a value to something being made by hand with love and authenticity and care. And that’s exactly how we make our surf wax.

Developed and used by avid East Coast surfers, Viscid Surf Wax is a hand-poured, organic blend made with no harsh chemicals from locally sourced beeswax. Our unique eco-friendly wax is non-toxic, biodegradable, and it features a bumpy texture and added stickiness that traditional petroleum-based waxes simply don’t deliver.

At Viscid, we’re proud to offer a homegrown surf wax that provides an unmatched grip and lasting traction. And we hope you’ll be proud to call it your brand.

Single Differentiating Brand Idea:

Using earth-friendly, locally sourced beeswax, Viscid Surf Co. hand creates super-sticky surf wax for lasting grip and traction.

Taglines Options:

Viscid Surf
Apply. Surf. Repeat