US78 Corridor Improvements
The objective of this initiative was to promote the corridor improvement project while generating interest and awareness among the public. The county needed a recognizable branding strategy to showcase the improvements being made, which is where we came in. Using our expertise, we created an identity that was utilized across various media channels including signs, brochures, flyers and other promotional materials. This helped to raise awareness of the important changes taking place so that everyone could enjoy safer and more efficient roadways.