Project Overview
Your Crawlspace (YCS) is not a brand that sounds glamorous on the surface — but what they’ve built is remarkable. Founded by Bennie Marshall and headquartered right here in Charleston, SC, YCS is a patented crawlspace encapsulation manufacturing and distribution company that has grown from a family-owned startup into the trusted leader in crawlspace product solutions for contractors and distributors across the country. They eventually expanded operations with a $3.6 million investment and 40 new jobs — the kind of growth that tells you a brand is doing something right.

I came on board at a critical stage in that growth story. YCS was launching a new product line and needed a digital designer who could do more than make things look good — they needed someone who could think through the full user experience of a mobile app, design a system of custom icons, build out the page flows and wireframes, produce animated instructional videos, and create the marketing materials to bring everything to market. That’s the scope I took on, and it’s the kind of multi-disciplinary challenge I thrive in.

The Challenge
YCS operates in a highly technical industry. Crawlspace encapsulation involves vapor barriers, moisture control systems, mold removal, waterproofing, and patented wall attachment systems — products that contractors need to install correctly and homeowners need to understand clearly. The challenge wasn’t just visual. It was communication design at its most practical: how do you take something complex and invisible — what’s happening under a house — and make it intuitive, understandable, and actionable?

The mobile app was the linchpin of the new product launch. It needed to guide users through the YCS system step by step, serve as a reference tool in the field for contractors, and communicate the brand’s premium positioning in an industry that doesn’t always expect premium design. On top of that, the animated instructional videos had to do the heavy lifting of product education — replacing dense manuals with clear, visual walkthroughs that anyone could follow.
The marketing materials, rack cards, flyers, and product labels all had to work in tandem with the digital deliverables to create a cohesive launch package. Everything needed to feel like it came from the same brand, whether a contractor was looking at it on a phone screen or holding a physical piece in their hands on a job site.

UX/UI — The YCS Sketch App
I approached the app design the way I approach any UX project: by understanding who’s actually using it and in what conditions. The primary users here are contractors — people who may be in a crawlspace, on a job site, or in low-light conditions with dirty hands. That reality shaped every decision I made about the interface. Screens needed to be clean and high-contrast. Navigation needed to be intuitive enough that someone could use it without reading instructions. Icons needed to communicate function instantly, with no ambiguity.

I created the full UX architecture from scratch — working through page flows and wireframes in Sketch to map out the complete user journey before any visual design was applied. This is the phase that most people don’t see in a finished portfolio, but it’s where the real design thinking happens. Getting the flow right means understanding where a user’s attention is, what they need to do next, and how to remove every possible point of friction from that path.
Once the wireframes were locked, I moved into the visual design layer, applying the YCS brand to a UI system that felt clean, professional, and distinctly modern compared to the category norms. The app needed to signal that YCS was a technology-forward company — not just a product supplier.

Custom Icon Design
One of the most detail-intensive parts of this project was the custom icon set. I designed a full library of icons specifically for the YCS app — each one representing a different product, tool, installation step, or system component. Good icon design is deceptively hard. Every icon has to be instantly recognizable at small sizes, visually consistent across the set, and distinct enough from every other icon in the library that a user never has to stop and think about what they’re looking at.
I worked through multiple rounds of iteration to get the icon family right — balancing clarity, consistency, and the kind of refined craft that elevates a professional app from something that feels functional to something that feels considered. The final icon set became one of the most distinctive visual elements of the YCS app and a key component of the brand system across digital and print.

Graphic Design, Packaging & Marketing Materials
Alongside the digital work, I designed the full suite of physical marketing materials for the product launch: rack cards, product flyers, and packaging labels. Each piece had to communicate YCS’s positioning as the premium, professional-grade choice in a market that can skew toward commodity products.
The rack cards and flyers were designed for the trade show and distributor environment — they had to catch the eye of a busy contractor, communicate the core value proposition in seconds, and provide enough detail for a follow-up decision. The product labels followed the same logic: legible, professional, and consistent with the brand system I was building across every touchpoint.

The coherence across all of these materials — app, icons, videos, print, packaging — was intentional. Brand consistency at a product launch isn’t just aesthetics. It signals to distributors, contractors, and end users that this is a company that takes its work seriously at every level.