flat design Archives - Schmoll Creative

Battle of the Breweries: Round Three

July 31, 2017 By Schmoll Creative In advertising, branding, freelance, graphic design, webdesign No Comments

Battle of the Breweries: Round 3 Who’s ready for Round 3 of the Battle of the Brewery Brands? We’ve gone from 16 craft-y contenders down to the final frothy four. In this round, we’re reviewing the breweries’ websites and social media properties to see which ones are maximizing their use of the digital space. Round [...]

#Branding: Why and How to Grow Your Following on Instagram

July 28, 2017 By Genna Shelnutt In advertising, branding, freelance, graphic design, logodesign No Comments

A few weeks ago, while grabbing dinner at Eli’s Table, I asked the server for his recommendations on appetizers. He pointed out one that was best for sharing, one that’s the restaurant’s specialty, and one that’s best for…wait for it…Instagram pics. Earlier this year, I also visited Miami for the first time. Specifically, I stayed [...]

Five Ways to Build a Social Brand from Scratch

July 26, 2017 By Genna Shelnutt In advertising, branding, freelance, marketing No Comments

Five Ways to Build a Social Brand from Scratch With Local Expert Sarah Kronemeyer With 10 years of experience in the digital marketing and media industry, Sarah Kronemeyer is a local expert on the social space. In the past year alone, Sarah has managed the social media strategy for a wide range of brands, delivering [...]

Battle of the Breweries: Round Two

June 30, 2017 By Schmoll Creative In advertising, branding, freelance, graphic design, logodesign, marketing No Comments

Battle of the Breweries, Round 2 This is the much-anticipated Round 2 of the Battle of the Brewery Brands. In Round 1, we went from 16 local breweries down to 8 based on logo/bottle design. This round, the eight remaining contenders will compete head to head as we take a look at beer names and [...]

The Fine Line between Edgy and Offensive Advertising…And How to Avoid Crossing It

June 27, 2017 By Genna Shelnutt In advertising, freelance, graphic design, marketing No Comments

The Fine Line between Edgy and Offensive Advertising…And How to Avoid Crossing It Since its inception, advertising has pushed boundaries in an effort to capture the attention of its audiences and generate interest in its message. Sometimes that works great. And sometimes it completely backfires. The recent backlash to Pepsi’s commercial featuring Kylie Jenner is [...]

Battle of the Breweries: Round One

May 31, 2017 By Schmoll Creative In advertising, branding, freelance, graphic design, logodesign, marketing 1 Comment

Battle of the Breweries, Round 1 We’re pretty open about the fact that we love beer. And we’re stoked that Charleston’s seeing more and more kick-ass breweries open around town each year. So in true Schmoll Creative fashion, we’re hosting a digital Battle of the Breweries. Sixteen local breweries will compete in head-to-head match-ups, and [...]

Our Favorite Graphic Design Trends from 2016

March 9, 2017 By Genna Shelnutt In branding, freelance, graphic design, logodesign 1 Comment

Design trends are much easier to spot in retrospect than in advance. But as Design School Canva says in an interesting article on trends released earlier this year, “It’s smart to be aware of the shifts going on in your industry—if only to avoid them before they become overused, or to have the opportunity to twist [...]