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The Battle of the Brewery Brands Finals

Merch & Magic (AKA In-Brewery Experience) It’s the Final Battle-Round (da-na-na-na, da-na-na-na-nuh!) The time has come for the final round in the Battle of Brewery Brands. Eight amazing breweries entered the ring this summer. Only one will reign champion. For round 3, the two remaining breweries were judged on their merchandise and “magic.” (Magic refers [...]

The Battle of the Brewery Brands, Year Two, Round Two

Round 2: Craft Creativity (Beer Names & Flavors) This summer, Schmoll Creative kicked off the Battle of Brewery Brands. Eight amazing breweries went head-to-head in the first round. The breweries were judged on can design and beer deliciousness. And only four moved on. For round two, those four victors competed on Craft Creativity: the most [...]

Tips for the Stormiest Brainstorms

Tips for the Stormiest Brainstorms Less than excited for another boring, time-sucking, bad-idea producing brainstorm? (Note: There are no bad ideas in brainstorming. As cringe-worthy as an idea might sound, bad ideas can spark brilliant ones.) But brainstorms don’t have to be dreadful. Keep them interesting and stormy with these tips. Ask people to come [...]

#Branding: Why and How to Grow Your Following on Instagram

A few weeks ago, while grabbing dinner at Eli’s Table, I asked the server for his recommendations on appetizers. He pointed out one that was best for sharing, one that’s the restaurant’s specialty, and one that’s best for…wait for it…Instagram pics. Earlier this year, I also visited Miami for the first time. Specifically, I stayed [...]

The Fine Line between Edgy and Offensive Advertising…And How to Avoid Crossing It

The Fine Line between Edgy and Offensive Advertising…And How to Avoid Crossing It Since its inception, advertising has pushed boundaries in an effort to capture the attention of its audiences and generate interest in its message. Sometimes that works great. And sometimes it completely backfires. The recent backlash to Pepsi’s commercial featuring Kylie Jenner is [...]

Battle of the Breweries: Round One

Battle of the Breweries, Round 1 We’re pretty open about the fact that we love beer. And we’re stoked that Charleston’s seeing more and more kick-ass breweries open around town each year. So in true Schmoll Creative fashion, we’re hosting a digital Battle of the Breweries. Sixteen local breweries will compete in head-to-head match-ups, and [...]