logo design Archives - Page 2 of 4

Open Sesame! Crafting Email Subject Lines that Intrigue and Convert

May 18, 2017 By Genna Shelnutt In advertising, branding, freelance, marketing No Comments

Open Sesame! Crafting Email Subject Lines that Intrigue and Convert Ever seen an email subject line that’s so clever it makes you laugh out loud? Or how about one that’s so intriguing you cannot resist opening up the email to read further? Subject lines play one of the most critical roles in getting your target [...]

Why Working with Freelancers Is Seriously the Best

May 11, 2017 By Schmoll Creative In freelance, graphic design No Comments

Why Working with Freelancers Is Seriously the Best We may be biased, but at Schmoll Creative, we think working with freelancers has tons of perks. If you’re on the fence about going outside of an agency for creative services, consider these 10 advantages of working with freelancers. #1 SPEED: Compared to agencies, freelancers tend to [...]

How to Avoid Killing Your Own Creative Process

April 27, 2017 By Genna Shelnutt In freelance, graphic design No Comments

How to Avoid Killing Your Own Creative Process Despite the fact that creatives and their clients both want the same thing—to deliver the best work on any given project—it can often feel like we’re battling against each other instead of playing on the same team. What many clients don’t realize is how important their role [...]

Love Your Logo: Seven Secrets for Success

April 19, 2017 By Genna Shelnutt In branding, freelance, graphic design, logodesign No Comments

Love Your Logo: Seven Secrets for Success When it comes to a brand logo, the design itself may seem quite simple. But logos are actually one of the most time-consuming and critical design projects for any business. Think of logos you know by heart: the golden arches, the Nike swoosh, the bitten apple, the green [...]

The Science behind the Art of Creativity

April 12, 2017 By Genna Shelnutt In advertising, branding, freelance, graphic design, logodesign, marketing No Comments

The Science behind the Art of Creativity Think of the last time you had a brilliant idea. In the moment right before that idea came to exist, your mind shut down everything else. Why? This allows the problem-solver to block everything else out and look inward to find and retrieve subconscious ideas. Scientist have named [...]

Graphic Design – Using Fonts

March 15, 2017 By Schmoll Creative In advertising, branding, freelance, graphic design, logodesign, webdesign No Comments

Graphic design trends and standards are always changing, but creating graphics that follow recent trends for services and businesses can help to build successful advertisements and identities. Some of the recent trends in graphic design include flat designs that follow the standards of minimalism, pages that have full images or videos in the background, grid [...]

Our Favorite Graphic Design Trends from 2016

March 9, 2017 By Genna Shelnutt In branding, freelance, graphic design, logodesign 1 Comment

Design trends are much easier to spot in retrospect than in advance. But as Design School Canva says in an interesting article on trends released earlier this year, “It’s smart to be aware of the shifts going on in your industry—if only to avoid them before they become overused, or to have the opportunity to twist [...]

How Do You Define a Good Logo Design?

February 3, 2017 By Schmoll Creative In branding, graphic design, logodesign, webdesign No Comments

Business owners looking to get in front of a larger audience of potential customers will want to ensure that they are constantly making the best impression possible. One way to look one’s best as a business or a brand is to ensure that time and effort is spent on a good logo design. Not being [...]

Four Insider Secrets to Working with Difficult Clients

April 28, 2016 By Genna Shelnutt In branding, freelance, graphic design, logodesign No Comments

Four Insider Secrets to Working with Difficult Clients - As a freelancer, I love my clients. Most of them have great ideas, value my input, provide thoughtful feedback, and pay their invoices on time. There is, however, the other type of client. The ones who fail to communicate clearly, don’t give enough time for a [...]

The First Step in Successful Small Business

March 9, 2016 By Schmoll Creative In branding, freelance, graphic design, logodesign No Comments

Logo Design - The First Step in Successful Small Business - One of the components of a successful business is logo design. The more familiar a logo becomes, the more people associate it with their own perceptions, which are often shaped by various forms of marketing. Without a familiar logo, a business can get lost [...]