web design Archives - Page 2 of 4

How to Avoid Killing Your Own Creative Process

April 27, 2017 By Genna Shelnutt In freelance, graphic design No Comments

How to Avoid Killing Your Own Creative Process Despite the fact that creatives and their clients both want the same thing—to deliver the best work on any given project—it can often feel like we’re battling against each other instead of playing on the same team. What many clients don’t realize is how important their role [...]

The Science behind the Art of Creativity

April 12, 2017 By Genna Shelnutt In advertising, branding, freelance, graphic design, logodesign, marketing No Comments

The Science behind the Art of Creativity Think of the last time you had a brilliant idea. In the moment right before that idea came to exist, your mind shut down everything else. Why? This allows the problem-solver to block everything else out and look inward to find and retrieve subconscious ideas. Scientist have named [...]

Graphic Design – Using Fonts

March 15, 2017 By Schmoll Creative In advertising, branding, freelance, graphic design, logodesign, webdesign No Comments

Graphic design trends and standards are always changing, but creating graphics that follow recent trends for services and businesses can help to build successful advertisements and identities. Some of the recent trends in graphic design include flat designs that follow the standards of minimalism, pages that have full images or videos in the background, grid [...]

Our Favorite Graphic Design Trends from 2016

March 9, 2017 By Genna Shelnutt In branding, freelance, graphic design, logodesign 1 Comment

Design trends are much easier to spot in retrospect than in advance. But as Design School Canva says in an interesting article on trends released earlier this year, “It’s smart to be aware of the shifts going on in your industry—if only to avoid them before they become overused, or to have the opportunity to twist [...]

How Do You Define a Good Logo Design?

February 3, 2017 By Schmoll Creative In branding, graphic design, logodesign, webdesign No Comments

Business owners looking to get in front of a larger audience of potential customers will want to ensure that they are constantly making the best impression possible. One way to look one’s best as a business or a brand is to ensure that time and effort is spent on a good logo design. Not being [...]

Four Insider Secrets to Working with Difficult Clients

April 28, 2016 By Genna Shelnutt In branding, freelance, graphic design, logodesign No Comments

Four Insider Secrets to Working with Difficult Clients - As a freelancer, I love my clients. Most of them have great ideas, value my input, provide thoughtful feedback, and pay their invoices on time. There is, however, the other type of client. The ones who fail to communicate clearly, don’t give enough time for a [...]

The First Step in Successful Small Business

March 9, 2016 By Schmoll Creative In branding, freelance, graphic design, logodesign No Comments

Logo Design - The First Step in Successful Small Business - One of the components of a successful business is logo design. The more familiar a logo becomes, the more people associate it with their own perceptions, which are often shaped by various forms of marketing. Without a familiar logo, a business can get lost [...]

The Client’s Guide to Giving Good Feedback

February 19, 2016 By Genna Shelnutt In branding, freelance, graphic design No Comments

The Client’s Guide to Giving Good Feedback - Remember in college when you agonized over a major paper? You spent countless hours on it. Lost sleep. Wrote and rewrote and proofread and polished. Remember what it felt like when it came back covered in red pen marks? Edits and revisions and annotations bleeding from its [...]

Sale of Fail: The Freelancer’s Conundrum

January 5, 2016 By Genna Shelnutt In branding, freelance, graphic design, logodesign No Comments

Sale of Fail: The Freelancer’s Conundrum - Let's face it, creatives aren't salespeople. And there's a good reason for that. But for budding freelancers, selling is part of the gig. Selling you—your skillset, your ideas, your work—that’s how you win new clients. So here are a few tips on bringing in clients without selling your [...]

Email Marketing

May 20, 2015 By Schmoll Creative In branding, freelance, graphic design, logodesign, marketing, webdesign No Comments

Email Marketing - Storytelling is the oldest form of marketing a product and email is a great marketing tool. Put them together and you have a powerful source that builds a lasting relationship with consumers. Email marketing is best at achieving a better response rate than any other online marketing tool. Its effectiveness has a [...]