Midnight
Moon

Midnight Moon needed social content that matched the energy of their product line — bold, fun, and impossible to scroll past. The brief was simple: make people stop, look, and want to try every flavor.

I designed a series of social reels and digital assets built around an interactive "screenshot lottery" concept — users pause the reel to land on a random flavor. The full Midnight Moon lineup sits center-frame as the focal point, surrounded by vibrant color and motion graphics that pull the viewer in and drive engagement.

The result: a campaign that's equal parts playful and strategic — designed to boost shares, spark comments, and move product off the shelf.